Eduardo Martos

Technology Executive Advisor · Fractional CTO · Software Architect · AI with human judgment

I founded Natiboo in 2010 and have spent 20+ years turning complex problems into sustainable digital platforms. I help align technology, product and business, reduce technical debt and apply AI with human judgment.

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Experience and impact

Founder of Natiboo. 20+ years bridging architecture, product and business

Modernization of critical legacy platforms without stopping operations

Technical leadership of distributed teams of 15+ developers

Applied AI: RAG systems, multi-agent harness and agents with human approval

Optimization of critical processes with up to 80% more efficiency and 0% errors in key workflows

Developing projects to audit and improve the efficiency of local public administrations

Applied AI & Automation

I work with AI as a pragmatic layer for products, processes, knowledge and operational efficiency. My focus is not trend-driven adoption, but identifying where LLMs, RAG, prompting, evaluation and automation can reduce friction, improve decisions or extend real capabilities.

I build RAG systems, multi-agent harnesses and multipurpose agentic ecosystems.

contextual explanation of complex concepts.

specialized conversational assistant, prompting and evaluation.

LLM-based error explanation and prioritization.

professional profile generation from repositories and commits.

interactive, simplified economic simulation that runs locally in the browser.

ChatGPT skills for PrestaShop projects.

Representative Projects

Bodeboca

since 2020

International wine marketplace with high functional complexity, operations across multiple countries, and strong dependencies between technology, product, and business. My involvement combines architecture, technical prioritization, direct stakeholder communication, vendor coordination, and knowledge transfer. Impact: progressive modernization from Drupal 6 to Drupal 10 in a highly customized platform, with international operations and service continuity, reducing technical risk in critical product, business, and integration decisions.

FastBill / FreshBooks

since 2019

Continuously evolving SaaS platform for online invoicing. Long-term work with the CMO, CTO, content editors, and technical teams to align platform, SEO, editorial operations, and business priorities. My role has been to translate operational needs into sustainable technical decisions. Impact: up to 80% more efficiency in web publishing processes, 0% errors in critical workflows, and several years of operational stability in direct collaboration with the CMO, CTO, and technical teams.

Labdoo

since 2024

Comprehensive modernization of an international NGO platform, combining a Drupal 7 → 10 migration, cloud infrastructure, security, performance and service continuity. I am leading the transition by coordinating priorities with Labdoo's presidency, reducing technical risk and securing knowledge transfer through documentation and handover processes. Impact: a new Drupal 10 platform, now in closed beta, with a cloud architecture including monitoring, WAF, cache/CDN, healthchecks and k6 load testing (100 virtual users and 0% errors), designed to improve operational resilience and service continuity for the NGO's global platform.

IMPRO

since 2024

A football-focused social platform, built from scratch and continuously evolving. My involvement combines software architecture, functional definition, direct communication with the client, technical team coordination and feature prioritization. The platform brings together player and fan profiles, multimedia posts, messaging, notifications and social interaction tools, with AI-assisted moderation and a parental control system that I currently consider the most advanced on the social media market. Impact: creation of a complete, highly customized digital product, with an architecture ready for growth, functional evolution and long-term maintenance, balancing business needs, user experience, security and technical sustainability.

How I Create Value

  • I align technology, product and business to support better decisions.
  • I translate technical complexity into clear criteria for leadership, teams and stakeholders.
  • I help align areas with different priorities, constraints and incentives.
  • I reduce technical complexity without compromising operational continuity.
  • I prioritize technical debt according to risk, impact and opportunity cost.
  • I modernize live systems without blocking product evolution.
  • I support teams and clients through documentation, knowledge transfer and clear communication.
  • I apply AI and automation where they create real utility, not for its own sake.

Engagement Model

  • • Preference for advisory, fractional or CTO-as-a-Service engagements.
  • • Focus on architecture, platform modernization, applied AI and technology governance.
  • • 100% remote from the EU timezone; in-person sessions only occasional, justified and planned.
  • • Open to executive roles where responsibility, autonomy, dedication and conditions are clearly aligned.
  • • Spanish and English.

CV updated: 22 October 2026

Contact

A system that can't fail, or AI done with judgment? Let's talk.

Manifesto

Eduardo Martos portrait

Technology is never only a technical matter.

After more than 20 years building and modernizing complex systems, I have learned that good technology decisions come from understanding the business, the people, the constraints and the operational context.

My work is about reducing complexity, creating clarity and building systems —and teams— that can endure.

Online presence

Natiboo

The company through which I work on architecture, complex digital platforms, technology modernization and data integration.

LinkedIn

Professional profile, track record and network.

Charcos Tecnológicos

Newsletter on technology, architecture, critical thinking and craft.

GitHub

Repositories, prototypes and technical contributions related to software, automation and applied AI.

Drupal

Presence and contributions in the Drupal ecosystem.

Shall we talk about your project?

Tell me what you're working on. In 15 minutes we'll see whether I can help and how, at no cost and with no commitment.

Book a 15-minute call