Eduardo Martos

Technology Executive Advisor · Fractional CTO · Software Architect

Software architect and founder of Natiboo, with 20+ years of experience building, modernizing and sustaining complex digital platforms. I help organizations reduce technical debt, apply AI pragmatically and align technology, product and business.

I combine technical depth with communication, negotiation and alignment across leadership, product, business and engineering teams.

Professional Facts

20+ years leading software architecture and product strategy

Specialist in critical systems modernization and technical debt management

Resilient architectures maintained in production for decades

Leading engineering teams and stakeholder coordination

Strategic consulting for corporate accounts and international organizations

Representative Projects

Bodeboca

International wine marketplace with high functional complexity, a live production environment and a large legacy codebase. Ongoing involvement in architecture, technical prioritization, performance and integrations. I support product and business decisions through direct stakeholder communication, priority negotiation, coordination of providers and knowledge transfer.

FastBill / FreshBooks

Online invoicing SaaS platform under continuous evolution. Sustained work for FastBill and FreshBooks in direct contact with the CMO, CTO, content editors and technical teams. I align technical decisions with business, product and SEO priorities, stabilizing a platform that moved from recurring bug reports to years of operational stability.

Presidency of Ecuador

Critical institutional intranet for the public sector. Technical responsibility and coordination between functional requirements, stakeholders and delivery. Representative of work in environments where expectation management, organizational alignment and clear communication were as important as technical implementation.

Labdoo

End-to-end platform modernization for an international NGO: Drupal 7 → 10, infrastructure and cloud architecture. I led the transition in coordination with Labdoo’s presidency to ensure service continuity, reduce technical risk and ensure knowledge transfer through documentation and handover processes.

How I Create Value

  • I align technology, product and business to support better decisions.
  • I translate technical complexity into clear criteria for leadership, teams and stakeholders.
  • I help align areas with different priorities, constraints and incentives.
  • I reduce technical complexity without compromising operational continuity.
  • I prioritize technical debt according to risk, impact and opportunity cost.
  • I modernize live systems without blocking product evolution.
  • I support teams and clients through documentation, knowledge transfer and clear communication.
  • I apply AI and automation where they create real utility, not for its own sake.

Manifesto

Eduardo Martos portrait

Technology is never only a technical matter.

After more than 20 years building and modernizing complex systems, I have learned that good technology decisions come from understanding the business, the people, the constraints and the operational context.

My work is about reducing complexity, creating clarity and building systems —and teams— that can endure.

Engagement Model

  • • Preference for advisory, fractional or CTO-as-a-Service engagements.
  • • Focus on architecture, platform modernization, applied AI and technology governance.
  • • 100% remote from the EU timezone; in-person sessions only occasional, justified and planned.
  • • Open to executive roles where responsibility, autonomy, dedication and conditions are clearly aligned.
  • • Spanish and English.

CV updated: May 21, 2026

Contact

For executive, advisory or strategic collaboration conversations, you can contact me directly or schedule a conversation.

Applied AI & Automation

I work with AI as a pragmatic layer for products, processes, knowledge and operational efficiency. My focus is not trend-driven adoption, but identifying where LLMs, RAG, prompting, evaluation and automation can reduce friction, improve decisions or extend real capabilities.

contextual explanation of complex concepts.

specialized conversational assistant, prompting and evaluation.

LLM-based error explanation and prioritization.

professional profile generation from repositories and commits.

LLM-based assistant to explore profile, experience and professional fit.

Recent training

Structured training in applied AI, LLMs, prompting, RAG and system evaluation.

Prompting, evaluation and LLM systems Coursera

Online presence

Natiboo

The company through which I work on architecture, complex digital platforms, technology modernization and data integration.

LinkedIn

Professional profile, track record and network.

Charcos Tecnológicos

Newsletter on technology, architecture, critical thinking and craft.

GitHub

Repositories, prototypes and technical contributions related to software, automation and applied AI.

Drupal

Presence and contributions in the Drupal ecosystem.